1. PLANNING PHASE: Plot project timeline with activation dates 2. PRE-LAUNCH PHASE: Blind (no brand mentioned) newsletter survey to establish targeted product promoters. 3. ANNOUNCEMENT PHASE: via mailer and survey. 4. DELIVERY PHASE: Couriering of product parcels to influencers. 5. LIVE PHASE: Newsletter to whole database, banners, project landing page and social media. 6. INTERMEDIATE PHASE: intermediate feedback via mailer and survey, intermediate reviews and posts. 7. FINAL PHASE: Final feedback via Mailer and survey, final reviews and social media posts by influencers. 8. PROJECT FEEDBACK REPORT: Newsletter and survey reach, impact and insights.
Why Include Our Word-Of-Mouth Projects In Your Brand Strategy
It is the MOST TRUSTED advertising channel
84% of the consumers say they either completely or somewhat trust recommendations from
family, colleagues, and friends about products and services - making these recommendations
the highest ranked source for trustworthiness. [Nielsen]
It is the MOST TRUSTED influencer of purchase decisions – impact on sales
74% of consumers identify word-of-mouth as a key influencer in their purchasing decision. [Ogilvy/Google/TNS]
It is an AFFORDABLE solution that delivers on ROI
The Word-of-Mouth Marketing Association (WOMMA) released the "State of Word-of-Mouth Marketing" survey: 64% of their survey respondents mostly or completely agree that word-of-mouth marketing is more effective than traditional marketing. 70% of respondents are planning to increase their online WOMM spend, and 29% will increase their offline word-of-mouth marketing spend.
Increases brands' ONLINE VISIBILITY driving sales
43% of social media users report buying a product after sharing or favourting it on Facebook, Twitter, or Pinterest. Over half of purchases inspired by social media sharing occur within 1 week of sharing or favouriting, and 80% of purchases resulting from social media shares occur within 3 weeks of sharing. [VisionCritical]
Delivers on OFFLINE PENETRATION driving sales
59% of consumers like to tell others about new products. People are much more likely to purchase a product when they learn about it from friends and family (77%), professional experts (66%), their job or workplace (55%), and at public events (41%).
Secures credible user generated CONTENT which
is usable by the brand to influence buying decisions
81% of consumers’ buying decisions are influenced by their friends’ social media posts compared to 78% influenced by vendors’ social media posts. (Market Force)
Will GROW your brand holistically
82% use word-of-mouth marketing to increase their brand awareness, but 43% expects word-of-mouth marketing to improve their direct sales. (WOMMA)
BrandsWe Work With:
These leading brands have used our services in their advertising strategies.