CK One Shock

19, Sep, 2011

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Introducing CK One Shock for her and for him. Addictive skin scents for when you don’t feel like sharing.

The Fragrance: for Her
Ck one shock for her opens with a fierce bouquet of passion flower, pink peony, and jewelled poppy flower. The intensity deepens with blackberry, jasmine and narcissi flower drizzled with liquid chocolate accord. The addictive signature finishes with magnetic ambers enveloped in vanillin and patchouli, wrapped in second skin musk.







The Fragrance: for Him
Ck one shock for him opens with pure freshness-juicy Clementine and a crisp cucumber layer. The heart pulsates with black pepper and cardamom spiced with black basil. A combination of tobacco absolute and ambreine emerges, revealing the skin-like creaminess of cashmeran musk and patchouli for a lasting signature.

The Bottles:
The ck one shock design invokes the desire to leave a personal mark of self-expression, defacing the iconic ck one signature bottle to send the ultimate message of rebellion. The new bottle represents Fabien Baron’s evolution of the 1994 ck one classic.

The signature clean, modern lines of the ck one aesthetic are interrupted by bold logos that stand out against uniformity. The women’s bottle is a high gloss lacquered white with the shock logo scrawled in pink lipstick over the black ck one logo. The mens bottle is a high gloss lacquered black with the green shock logo spray-painted over the white ck one logo.


Below see the CK One Shock advertising campaign which evolves the current CK One lifestyle campaign into a night time party. The distinctive cast of emerging musicians, models, djs and athletes returns to party in the voyeuristic  ‘CK One box,’ where neon lights flash, music pumps and sexual energy pulsates. 


CK One Shock For Her:
50ml EDT              R385.00
100ml EDT            R545.00
200ml EDT            R765.00

CK One Shock For Him:
50ml EDT              R385.00
100ml EDT            R545.00
200ml EDT            R765.00